A page about me, my experience, what I do and what I like.

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Anastasiia Ku

Product Design and Research in VR



Usability testing
User interviews
Information architecture
Concept development
Data analysis


Adobe Photoshop 
Adobe Illustrator
Adobe InDesign
Adobe XD
Google Blocks
Oculus Quill


Mandarin Chinese 


I am a Senior UX Designer and Researcher with special interest in VR. Research and test driven design are the core principles of my work, whether working on my own or within a design team.

My most recent commercial projects in VR and AR include mobile FPS game and an AR piano learning experience. I have also done some individual research and exploration in UX for VR. Feel free to check out some of my posts on Medium:

For any queries, feel free to contact me via anastasiia.kucherenko (at)


09.2018 – Present
Senior UX Designer & Researcher, Digital Detox

  • Designing products across different platforms for a range of clients like Vodafone, Sky, LV, Vala Health, etc.

  • Conducting user research, interviews, and usability testing.

  • R&D work around emerging tech and new immersive experiences.

02.2017 – 09.2018
UX Designer, Gamesys

  • Working in a cross-functional team to research and deliver improved player experience across ventures like Virgin Games, VirginBet, Jackpot JoyBotemaniaHeart Bingo, etc.

  • Running workshops and stakeholders interviews to bring together and consolidate all business ideas about customer experience and new ways of working.

  • Conducting market and user research, creating user flows, information architecture, wire-frames and interactive prototypes for existing and new products and features.

  • Conducting in-house usability testing sessions to improve experience and create more intuitive solutions for the company’s products. Creating reports and analysis based on the usability testing results.

  • R&D explorations around experiences including voice controlled chat rooms, VR casino, etc.

2006 – Present
Freelance Designer

01.2015 – 02.2017
Senior UX / UI Designer, The 7th Chamber

  • Improving company’s website for better sales conversion through insights analysis and usability testing;

  • Design and analysis of marketing campaigns online;

  • Design of the company’s online tools, developing information architecture, user flows and final UI;

  • Mentoring junior designers and taking responsibility for the design outcomes of projects.

10.2013 – 01.2015
Web Designer, VostockCapital
Strategy, design and data analysis for the websites and email campaigns for the company’s events (OilTerminal, Yamal Oil and Gas, LNG Congress Russia, Geology Exploration Russia, etc.).

08.2013 – 10.2013
Interaction Designer, The Daily Mail
Layout design for daily news for MailPlus app subscribers on Kindle and iPad.

2009 – 2012
Business English Teacher, Tianjin University


10.2016 – 06.2017
VR Development
Udacity, online nanodegree course

09.2012 – 09.2013
MA, Design for Communication
Westminster University, UK

09.2008 – 05.2009
Language exchange student
Nankai University, China

09.2002 – 06.2007
BA, MA, English and Chinese Linguistics
Kiev National Taras Shevchenko University, Ukraine