The 7th Chamber | Incite Lab
Being a big player in the digital media world, The 7th Chamber wanted to release their own data analysis tool online.
I was tasked to:
Analyse the previous Incite Lab’s usability, and create a new optimised experience for The 7th Chamber’s clients to be able to access insights for their running social media campaigns;
Add a few levels of users like customer, admin, super admin.
TEAM & RESPONSIBILITIES
As a UX and UI designer, I worked closely with the stakeholders of the project.
My responsibilities in this project included:
conduct usability evaluation, market research, and data analysis of the previous Incite Lab experience;
improve Information Architecture;
create user flows, wireframes, and a site map;
create final UI.
Having collected business goals and main user needs, I conducted usability evaluation of the previous Incite Lab experience. This exercise presented us with about 30 findings, and pointed out major usability issues:
Unclear Information architecture;
Inconsistent navigation around the site;
No easy way to search or navigate through content;
No easy way to compare performances of different influencers.
Taking findings into consideration, I proceeded with creating a new information architecture and new a site map.
After validating the IA with tree testing, I moved onto creating wireframes and prototypes for desktop and mobile devices: Invision wireframe prototype. The prototype allowed us to run quick testing with a few of clients to validate our design solutions.
To design UI and interactions, I had to incorporate The 7th Chamber’s brand guidelines, keeping the interface clean and displayed information clear.